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Life Finds a Way

What Evolution Teaches Us About Creativity

Regular Price $18.99

Regular Price $24.99 CAD

Regular Price $18.99

Regular Price $24.99 CAD

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On Sale

Jun 11, 2019

Page Count

320 Pages

ISBN-13

9781541645356

Description

How the principles of biological innovation can help us overcome creative challenges in art, business, and science

In Life Finds a Way, biologist Andreas Wagner reveals the deep symmetry between innovation in biological evolution and human cultural creativity. Rarely is either a linear climb to perfection–instead, “progress” is typically marked by a sequence of peaks, plateaus, and pitfalls. For instance, in Picasso’s forty-some iterations of Guernica, we see the same combination of small steps, incessant reshuffling, and large, almost reckless, leaps that characterize the way evolution transformed a dinosaur’s grasping claw into a condor’s soaring wing. By understanding these principles, we can also better realize our own creative potential to find new solutions to adversity.

Ultimately, Life Finds a Way offers a new framework for the nature of creativity, enabling us to better adapt, grow, and change in art, business, or science–that is, in life.